Modern people prefer to use wechat payment, at the same time, many businesses have also developed small programs, you can see,Wechat mini programThe business opportunity is already clear。Small program development needs more and more, but the law of things and can not meet the needs of the public, then, small program development needs to pay attention to what？

Customer and competition analysis

Businesses want to stand out, naturally can not ignore industry competition。Know yourself and know the enemy, and you can fight a hundred battles with no danger of defeat.，Both competitors and customer groups need to know enough，Analyze the online shopping habits of customer groups，And make a portrait of it，Satisfy customers' behavior habits;Analyze the effect of small program mall in the same industry，Learn from the redeeming qualities，Develop valuable and potential small program shopping platform。

Determine the applet function

With the development of small program technology, more and more functions。Although the functions have gradually increased, we can not follow suit and apply all functions to small programs, which will only lead to an increase in the cost of small program development, and a large number of useless functions will affect the overall running speed and increase the difficulty of later maintenance。Therefore, after analyzing the actual situation of the customer group and the industry, we should think about what functions the small program of the enterprise should have to achieve better operational results。

Clear frame and navigation

Online shopping is a trend, however, whether consumers go to the offline mall shopping or through the mini program shopping, clear and clear regional division and classification is more conducive to transaction transformation。On the contrary, consumers entering the mobile application platform, can not find or need to spend a lot of time to find the entry of the desired goods, will directly reduce the transaction conversion。Therefore, in the development of small programs, it is necessary to establish a navigation bar and a quick entrance in a prominent place, so that customers can quickly find the goods they need to achieve convenient and quick purchase。

post-maintenance

After developing mall small program，Requires effective operation and maintenance，In order to more clearly understand the customer's behavior habits, understand the customer's needs change and so on，The enterprise can adjust the operation strategy according to the actual situation such as the customer's message and suggestion，Meet the changing needs of consumers，latterly，Update more valuable content through the small program，And carry out reasonable operation and promotion，Attract more customers to convert。